Business
blogging and content marketing make an effective search engine optimization
(SEO) strategy for generating traffic and improving your website’s ‘stickiness’.
The first and most important part of the search engine strategy (SES), is to
ensure people are coming to your site who is interested in what you have to
offer. Second, you want to ensure that
those same people stay on your site to read or view what they believed they
were coming for in the first place. Recent research suggests that the length of
time someone stays on your site has a big correlation in your website rankings.
At Top Web Rank, we treat blogs as one important piece of the puzzle to ensure
your clients find the content they are looking for and ‘stick’ around. Blogs,
when integrated with other pieces of the puzzle, including posts, videos,
audios, sales text, white papers, reviews, etc. is an important piece to keep
your customers engaged and interested.
Combined with social media, blog services talk
directly to your customers and prospects without editorial filters. Blogs also
are the perfect cornerstone of social media, meaning they are the perfect hub
for social media campaigns.
If
you do plan to manage your own site, here are some tips to help you:
Social Media: Use social media such as
Twitter, Facebook, LinkedIn, Pinterest, Reddit, StubleUpon, YouTube, etc to
promote your blog. Remember that no one knows your blog exists if you don’t
tell them about it. Build up a presence on social media channels to drive
people back to your blog. Invest your time in it. On Tweeter, tweet when you
first publish your blog. Tweet post again later in the day and with a different
introduction. Tweet a third time a few days later. We are not advocating,
however, to tweet about your post every hour.
Structure Content: Group your blogs in
accordance with common themes. This categorization will help not only help your
readers find their desired content but also help the search engines that
interpret and index your content smoothly. The end result is better rankings on
the search engines.
Updated Contents: People love new content. So
do search engines! Research suggests that search engines have penalized
websites that have not been updated for a period of time.
RSS Feeds: RSS feeds help you distribute
your blog posts to a larger audience and enhance your link popularity. This
tool is effective in disseminating not only text but audio and video as
well. The RSS feeds enable your users to
receive updated content from the web log automatically. In addition, the RSS
engines will regularly include your web log content.
Build a Community: A good blog can pave the way
for an effective interaction among similar minded individuals. Create a sense
of belonging and participation at your blog. The outcomes of establishing a
good community includes repeat traffic, interaction and good vibe amongst your
readers.
Create Search Engine Friendly
URLs: Choose
a friendly uniform resource locator (URL) for your blog. This makes it easier
for search engines to locate and crawl your posts. Use a URL shortener where
you can track clicks.
Submit your address to blog
search sites and directories: Register your blog at Technocrati, Daypop, Blogdex,
Popdex, and other sites.
Other
tips include: connect your blog with Google+, build your followers by following
other users, post and comment on their blogs regularly, if you mentioned
someone in your post, ping them,
While
blogs can be a perfect vehicle to promote your business, the problem is blogs
take a lot of time to write, edit and especially promote. Using a Blog Writing
Services like our professional blog service will save you time, so you can
focus on your business! Our Sacramento Blog Service: you provide the
inspiration, and we provide the perspiration.
By:
Sacramento Search Marketing Firm | Sacramento Internet Marketing