I arrived at the Search Engine Strategies (SES) conference Tuesday morning via Bart from Sacramento (parked in Pittsburg). The SES Conference in San Francisco held August 13-17, 2012 was full of rich and actionable information for search engine optimization (SEO) companies. Valuable information from well establish gurus such as Bruce Clay and Avinash Kaushik to help websites be found. Granted, the fee for entry can be quite expensive but well worth it. From the latest in site structure to content hierarchy to link building, the conference is full of priceless materials.
Theatre presentations included useful tips on conversation rates, optimization tips, improved SEO tools, Pay Per Click analysis and social media tools. Great information was also shared in understanding link pruning, rebuilding a website for results and building relationships to build quality links. I also learned a tremendous amount from speaking with vendors offering productivity and efficiency software including effective SEO Tools to complete keyword research, competitor research, link monitoring, website management and campaign reporting. Social media tools included brand monitoring, reporting KPIs (Key Performance Index) and measuring ROIs. PPC tools from Google Adwords and Bing campaign managements and metrics reporting was all very informative.
The conference reinforced what we share with our Sacramento, Stockton and Bay Area clients during our initial consultation meetings. First, SEO is a process and not a single action. Second, effective SEO is focused not only on quantity of the traffic but also on its quality. Finally, SEO is made up of different search engines including image, video, local and vertical search.
One of our philosophies here at Sacramento’s TWR is to continuously improve our search, social and digital skills. We are planning to attend specialized classes in September via OMI (Online Marketing Institute) and attending Pubcon in Las Vegas from October 15-18. This upcoming conference is supported by the industry’s leading businesses, exhibitors and sponsors involved in social media, Internet marketing, search engines, and online advertising. Our Sacramento team is looking forward to a week-long session to learn from dozens of cutting-edge sessions so we can service our Sacramento and Bay Area clients better and achieve results.
By: Sacramento Search Marketing Firm | Sacramento Internet Marketing
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